We are a leading African focused media and advertising group targeting premium consumers on the move.


Established in 1994, Primedia was listed on the Johannesburg Stock Exchange in April 1995. Following a successful private equity transaction, our listing was terminated on 1 October 2007.

At Primedia we believe people are the energy that shapes the future of our world for good. In addition to talent, our team are committed to caring about those around them, inspiring others through their work and creating innovative and results-driven media platforms, content and services that impact business and society in a positive way.

Primedia Broadcasting delivers innovative radio, content and digital solutions that connect brands to an engaged and responsive audience. Primedia Broadcasting is the home of premium regional radio stations 947, 702, KFM and CapeTalk, award-winning national news brand EWN, as well as the active citizenry initiative Lead SA. It represents big brands, big personalities and attracts lucrative audiences. With such a powerful portfolio of media assets, Primedia Broadcasting is able to meaningfully connect with a diverse range of South Africans across more platforms, more often.

Primedia Cinema and Entertainment comprises Ster-Kinekor Theatres, and Ster-Kinekor Entertainment, a theatrical content and electronic games distribution business. Ster-Kinekor Theatres is one of the largest movie exhibitors in Africa, with sites in South Africa, Namibia, Zambia and Zimbabwe.

Ster-Kinekor Entertainment distributes films for Walt Disney and Sony Pictures, and hardware and software gaming products. It is the exclusive distributor for PlayStation® consoles and accessories in South Africa. The Primedia Group also boasts a post-production and animation studio, The Flying Circus, and a digital signage business, Spectrum.

Primedia Out of Home provides a wide range of out-of-home advertising solutions both in South Africa and in key markets in the rest of Africa. The Out of Home business includes Primedia Outdoor, which is Primedia’s outdoor advertising business, Primedia Out of Home Africa, which focuses on expanding Primedia’s portfolio of outdoor advertising assets outside of South Africa, and Primedia Unlimited, which provides a wide range of out of home advertising solutions, focused on the shopping mall environment and retail advertising solutions. Each of these businesses negotiates the right to sell advertising across a broad distribution of media platforms, including digital and static billboards and other outdoor media, through other out-of-home sites such as shopping malls and retail locations.

In our drive to provide world-class content and communication, and to embrace our responsibility to help shape our landscape through strong governance and ethical business practices, Primedia has identified opportunities to expand our businesses outside of South Africa, and we have established a presence in several key markets in the rest of Africa, including Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria, Kenya, Tanzania, Zimbabwe and Uganda

We are committed to using our capability and capacity in our industries to drive positive change and impact society for good. Under the Primedia for Good banner, we invest in several CSI initiatives at Group, Divisional and individual business levels so that we not only gain from our environment, but also deliver benefits back to it. Our focus is on capacity-building, sustainability, promoting socio-economic transformation, and the ultimate self-sufficiency of beneficiaries.

We believe that social responsibility is an important component of corporate businesses today, and for this reason we are invested in several CSI projects under the Primedia for Good banner, most notably Lead SA, Crime Line, and the Primedia Foundation.

Primedia is also proud to be part of the transformation journey in South Africa, and we have achieved a Level 2 B-BBEE rating.

The Primedia Group is owned by Mineworkers’ Investment Company (MIC), Brait Entities, the FirstRand Group and the Old Mutual Group (Old Mutual Private Equity and Old Mutual Specialised Finance) who are now our major shareholders.

Do you have a Degree and are you looking for practical workplace experience?

Apply for our 2017 Internship Programme


Do you have Matric and would like to obtain a nationally recognised qualification?

Apply for our 2017 Learnership Programme